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Speaker Profile


Chris Keating
Manager, Natural Search
Performics

Since joining Performics in 2005, Chris has handled all aspects of clients' natural search programs, including account management, development of strategies to meet client objectives, and execution of specific natural search tactics.

As a part of these responsibilities, Chris Keating is the chief architect of Performics' Flash optimization strategies for our clients. Performics works with many brand advertisers who rely on Flash-heavy sites to engage consumers, but also need to rank well in natural search. Chris develops solutions to optimize these Flash-heavy pages for our clients, without removing the interactive Flash content. These solutions include creating HTML pages that sit behind the Flash, integrating Flash content with HTML content, and properly tagging Flash files to be spider-friendly.

Chris earned a Bachelor's degree in Economics from the University of Michigan and a Masters degree in Business Information Technology from DePaul University.


 

SES Magazine
View this issue:
SES Magazine Chicago 2008
Chicago 2008
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