Brian covers the shopping comparison engine industry through ComparisonEngines.com. You may also know Brian through VerticalSearch.net, where he covers the online travel and job search verticals; or Search Engine Watch, where he’s a shopping search correspondent and SearchDay contributor. Over the last 11 years, he’s been involved with a number of Internet start-ups, researching, planning, implementing, and optimizing cost-effective online marketing and business development programs. Brian has a passion for metrics-oriented marketing activities that drive targeted traffic at a low cost per acquisition (CPA) for e-commerce companies. He has hands-on experience with search engine optimization (SEO), pay-per-click (PPC) marketing, e-mail marketing, adware, banner/media buying, and affiliate program management.