Writing a program to break Overture's CAPTCHA was Bob Briski's first foray into SEM development. That was seven years ago. Since then he's been writing all manner of crawlers, web analytics software, and campaign management tools. In 2004, he was hired to write campaign management software for the Yahoo! marketplace division including shopping.yahoo.com, travel.yahoo.com, personals, and others. This software handled tens of millions of keywords with yearly budgets of over $100 million. In 2007, Bob began working at Raybeam as a marketing software consultant. He's currently consulting and developing SEO/SEM software for clients including Google, Expedia and MySpace. Current and past projects are occasionally blogged about on semdevel.com.