Global Research Director
Microsoft's Advertiser and Publisher Solutions Group
Beth Uyenco is Global Research Director for Microsoft's Advertiser and Publisher Solutions Group. Beth's team focuses on establishing the value of brand messaging through Microsoft's ad-supported platforms as well as understanding how consumers interact with various marketing communication channels—both online and offline.
Prior to joining Microsoft she spent many years on the agency side most recently at OMD where she was U.S. Director of Strategic Research and Analysis. Before that she was Senior Vice-President of Research for Optimum Media, the media arm of DDB Worldwide, where she was responsible for managing all its media research operations. She also worked with a variety of clients both nationally and globally including McDonalds, Pepsi, Clorox, Johnson & Johnson, Hasbro, Dell Computers, Universal Pictures and Studios and ABC-TV Networks.
Beth is a frequent speaker at leading media research industry events both in the U.S. and internationally. She has been honored as a Mediaweek Media All-Star for Research.