Entrepreneur Barbara Coll has been involved with product and program marketing in Silicon Valley for 20 years, including marketing positions with Sun Microsystems, Qualix Group (purchased by Veritas), and Ipsilon Networks (purchased by Nokia). She founded WebMama.com in 1996 to provide high quality, low-cost marketing programs to B2B companies. WebMama.com continues to flourish with a strong focus on search engine marketing (SEM) for companies like HP, Verisign, VMware, Vonage, and Salesforce. In addition to her expertise in search engine marketing, Barbara is an internationally-recognized expert in search engine optimization (SEO), with a firm grasp on product direction, business strategy, and lead conversion. Her knowledge extends to how search engines use and display fresh content, blogs, RSS, and video, and she has strong beliefs on why her clients need to get involved in these marketing tactics. Barbara is the founding president and chairperson of the board of the Search Engine Marketing Professional Organization (SEMPO).