Director of Strategy and Business Development
Atif Rafiq is Director, Product Marketing, Strategy and Business Development for Yahoo! Local. In this role, Atif is responsible for market strategy, monetization initiatives, partnerships and business model development for the group.
Prior to joining Yahoo!, Atif was founder and CEO of Covigna, a start-up in the content management software space. At Covigna, he drove the company's market vision, product strategy, sales, and fundraising over four years from inception to exit.
Atif began his career on the web in 1996 as an early member of the Business Development team at AOL, where he played a central role in numerous partnerships, acquisitions and business strategy activities that helped drive the company's significant growth. Atif has also spent time at Audible (acquired by Amazon) and Goldman Sachs.
Atif holds a BA in Mathematics-Economics from Wesleyan University and an MBA from the University of Chicago.