CEO of North America
Ashley has a strong legacy in leveraging new technologies like gaming and mobile as advertising mediums to assist brands in reaching consumers in less cluttered, rich environments. After completing her graduate degree in Europe, she worked for Sony Ericsson where she was responsible for their North American content licensing strategy. After leaving SEMC, Ashley co-founded Eiko Media, a boutique emerging media agency which quickly grew into one of the leading in-game product placement agencies in the US with a cache of AAA publisher clients including Ubisoft, 2K Sports and Eidos Interactive. Eiko was sold to Double Fusion, the leading independent dynamic in-game advertising provider in 2006. She most recently served as SVP, Managing Director at PHD North America, establishing their emerging media practice across their entire roster of clients. Convinced Ag8 can change the world of media and advertising, Ashley serves as CEO of Ag8 US, a boutique transmedia in London currently developing one of the worlds first open media franschises under the creative commons license.