June 12–13, 2007 • Metro Toronto Convention Centre (North Bldg.) • Toronto, Canada   
 

Profile

Tom Cuthbert
President & CEO
Click Forensics

Tom Cuthbert is president and CEO of Click Forensics and a leading industry voice in the battle against pay-per-click advertising fraud. He developed the Click Fraud Network, the first and largest service of its kind that advertisers use to monitor online advertising campaigns for click fraud. It’s also the first service to report statistically significant data on the overall industry-wide click fraud threat level. Tom has spoken on the topics of pay-per-click advertising and click fraud at top industry events. He has also appeared as a click fraud industry expert on CNBC and Bloomberg television and in leading newspapers and magazines, including The Wall Street Journal, BusinessWeek, Red Herring, Financial Times, and the Associated Press. As a member of the Interactive Advertising Bureau (IAB) Click Measurement Working Group, Tom is working with search engines and top advertisers to develop the industry’s first click fraud measurement standards. He also founded the Click Quality Council, which represents more than 40 leading advertisers who work together to provide advertiser input into the development of industry click quality measurement standards.



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Please Note:
Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this program. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker.

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Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee.

Audio and/or Video Taping is prohibited without the prior permission of the organizers.


Event Information

Industry Tidbit
IAB Canada reported that spending on Canadian Paid Search increased 78% in 2006.

Who should attend?
  • Online marketers
  • Executives
  • Business owners
  • SEM/SEO professionals
  • Media planners/buyers
  • Webmasters
  • Direct marketers
  • Agency professionals
  • E-commerce managers

Organizations that have sent delegates to previous SES events:
1-800-Dentist
1800flowers.com
Adobe Systems, Inc
Alaska Tour & Travel
Allstate Insurance
Amazon.com
American Airlines
American Greetings Interactive
American Heart Association
Auto Europe
Babycenter.com
Bank Of America
Budget Truck Rental
Carfax
Cathay Pacific Airways
Charles Schwab & Co
Cingular
Circuit City
Citysearch.com
CNet Networks
Coca-Cola Enterprises
Countrywide Home Loans
Deloitte & Touche Llp
Deutsche Bank
Drugstore.com
Ebay
Edison Group
E-Loan
Eluxury
Ernst & Young
Esurance
Experian
First Franklin Financial Corp
Fujitsu America, Inc.
Goldman Sachs
H&R Block Mortgage
Hallmark Flowers
Harpercollins Publishers
Intel Corporation
JP Morgan Chase
Macy's
Mckinsey & Company
Mitsubishi International
MTV Networks
Nielsen//Netratings
Nokia
Office Depot
Oracle Corp
Overstock.com
Plantronics
Qwest Communication
Royal Bank Of Canada
Sephora
Shopzilla
Sony Pictures
Sun Microsystems
The Children's Place
The Vermont Country Store
Timberland
Toshiba
Travelocity.com
Walmart.com
Walt Disney Internet Group
Washington State University
Wells Fargo
Xerox
Zappos.Com