June 12–13, 2007 • Metro Toronto Convention Centre (North Bldg.) • Toronto, Canada   


Peter Mosley,
Peter Mosley & Associates

A Netizen since the mid-eighties, an Internet Pioneer and international speaker, Peter was a founding member of MAGIC (Macintosh Awareness Group in Canada) BBS (Bulleting Board System) where he had the very first advertising related web page (The 4000th web page!) in 1992 with Magic Media's "Adrap".

Peter has held senior managerial posts in the advertising and multimedia industries (BBDO, FCB/Ronalds-Reynolds, Mackerel Interactive, USWeb/CKS and marchFIRST) as well as Senior Executive positions on the client side as President and CEO, Member of the Board of Directors of Peteren Electronics /AVI a publicly traded Canadian company in the electronics field.

Peter is a sought after conference, keynote and university lecturer.

He is currently on the faculty of the Canadian Marketing Association, he is also a strategic advisor for the Association on maters of e-marketing and internet strategies. He is a Member of the Board of Directors of The Direct Marketing Association of Toronto and has lectured for Georgian College and the Schulich School of Business York University.

Peter specializes in user experience, branding, effective communications and consults with government organizations, not-for-profits and numerous Fortune 500 companies on areas of Internet strategy and e-marketing.

He is very active in Web 2.0, social marketing and is an active Blogger (has had Blogging sites since 1996). He is also the holder of the rights for The Cluetrain that he uses for his training and lectures.

He recently completed the marketing and communication plan for the ICT TORONTO (ICT: Information and Communication Technologies) under contact with The City of Toronto.

For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.

For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203–295–0050.

Please Note:
Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this program. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker.

Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions.

Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee.

Audio and/or Video Taping is prohibited without the prior permission of the organizers.

Event Information

Industry Tidbit
IAB Canada reported that spending on Canadian Paid Search increased 78% in 2006.

Who should attend?
  • Online marketers
  • Executives
  • Business owners
  • SEM/SEO professionals
  • Media planners/buyers
  • Webmasters
  • Direct marketers
  • Agency professionals
  • E-commerce managers

Organizations that have sent delegates to previous SES events:
Adobe Systems, Inc
Alaska Tour & Travel
Allstate Insurance
American Airlines
American Greetings Interactive
American Heart Association
Auto Europe
Bank Of America
Budget Truck Rental
Cathay Pacific Airways
Charles Schwab & Co
Circuit City
CNet Networks
Coca-Cola Enterprises
Countrywide Home Loans
Deloitte & Touche Llp
Deutsche Bank
Edison Group
Ernst & Young
First Franklin Financial Corp
Fujitsu America, Inc.
Goldman Sachs
H&R Block Mortgage
Hallmark Flowers
Harpercollins Publishers
Intel Corporation
JP Morgan Chase
Mckinsey & Company
Mitsubishi International
MTV Networks
Office Depot
Oracle Corp
Qwest Communication
Royal Bank Of Canada
Sony Pictures
Sun Microsystems
The Children's Place
The Vermont Country Store
Walt Disney Internet Group
Washington State University
Wells Fargo