June 12–13, 2007 • Metro Toronto Convention Centre (North Bldg.) • Toronto, Canada   


Mel Carson
adCenter Community Manager, Europe
Microsoft adCenter

Mel joined Microsoft the day the French adCenter pilot started back in the Summer of 2005. As part of Microsoft Advertising, Mel's role is to build relationships within the online advertising community to support, educate & evangelise through www.adCenterCommunity.com industry forums, and to speak about internet marketing at conferences, trade shows & other events.

Mel began his online advertising career as the Shopping & Travel Editor at LookSmart UK over eight years ago, before progressing to Sales Operations Manager for their Performance Listings product on MSN.co.uk. After LookSmart withdrew from International markets, Mel joined 24/7 Search as an Account Director managing search marketing campaigns for a number of blue-chip clients. It didn't take much persuasion for Mel to take the his initial role as Pan-European Search Media Strategist at MSN where he was part of the team that planned & executed the UK roll-out of Microsoft adCenter in August 2006.

Mel has spoken about adCenter, Search & Digital Marketing at conferences in London, Las Vegas, Toronto, Reykjavik, Dublin, Manchester & Tenerife. He also lectures on MBA, MSc and online marketing courses, advising syllabus decision makers at Cranfield School of Management and Birkbeck College – part of London University.

For the last year Mel has been writing a digital blog for Media Week at www.MediaWeek.co.uk/Blogs and at his own site www.MelCarson.com – you can also follow him at http://Twitter.com/MelCarson

For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.

For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203–295–0050.

Please Note:
Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this program. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker.

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Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee.

Audio and/or Video Taping is prohibited without the prior permission of the organizers.

Event Information

Industry Tidbit
IAB Canada reported that spending on Canadian Paid Search increased 78% in 2006.

Who should attend?
  • Online marketers
  • Executives
  • Business owners
  • SEM/SEO professionals
  • Media planners/buyers
  • Webmasters
  • Direct marketers
  • Agency professionals
  • E-commerce managers

Organizations that have sent delegates to previous SES events:
Adobe Systems, Inc
Alaska Tour & Travel
Allstate Insurance
American Airlines
American Greetings Interactive
American Heart Association
Auto Europe
Bank Of America
Budget Truck Rental
Cathay Pacific Airways
Charles Schwab & Co
Circuit City
CNet Networks
Coca-Cola Enterprises
Countrywide Home Loans
Deloitte & Touche Llp
Deutsche Bank
Edison Group
Ernst & Young
First Franklin Financial Corp
Fujitsu America, Inc.
Goldman Sachs
H&R Block Mortgage
Hallmark Flowers
Harpercollins Publishers
Intel Corporation
JP Morgan Chase
Mckinsey & Company
Mitsubishi International
MTV Networks
Office Depot
Oracle Corp
Qwest Communication
Royal Bank Of Canada
Sony Pictures
Sun Microsystems
The Children's Place
The Vermont Country Store
Walt Disney Internet Group
Washington State University
Wells Fargo