Chief Scientist, R&D
Fair Isaac Corporation
Since Dr. Milana joined Fair Isaac 11 years ago, he has worked on or managed the analytic teams for nearly all of Fair Isaac's fraud detection products, including: Falcon (Fair Isaac's premier fraud detection product for payment cards); eFalcon (fraud detection product for internet merchants); and Telecommunications (including Fair Isaac's Network Assurance product). Having returned to R&D, Joe's focus has been on exploring new markets for the Company. The goals of Fair Isaac's Click Fraud Study, launched last summer with SEMPO's support, is to determine the size of the Click Fraud problem in the PPC market space. Joe will be discussing some very early results from the Study and how advertisers can help Fair Isaac complete the Study by contributing data.
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June 12: 7:30am - 6:00pm
June 13: 8:00am - 4:30pm
June 12: 9:00am - 5:45pm
June 13: 9:00am - 5:45pm
Exhibit Hall Hours:
June 12: 10:00am - 7:00pm
June 13: 10:00am - 2:45pm