Helen M. Overland
Senior SEM Specialist
Helen M. Overland has been immersed in the online world for almost a decade. As Senior SEM Specialist at non-linear creations (NLC), a leading Canadian web development and IT integrator, Helen uses a variety of creative Internet marketing strategies to drive significant results for Fortune 500 companies.
Helen combines her tech savvy with her knowledge of online channels to identify innovative online tactics. Specializing in SEO, PPC and intelligent application of emerging trends, she is experienced in maximizing campaign returns through a variety of creative strategies. She sharpened her skills in the trenches of E-Commerce and grew revenues straight through the dot-com burst. In the past, Helen has generated sales in excess of $500k within an $18k online marketing campaign. She continues to apply her expertise in effective web campaigns for clients such as TD Canada Trust, The Canadian Press, Petro-Canada and Tridel.
Known around the blogosphere as semlady, Helen pioneered the NLC Internet Marketing Blog and is a regular contributor to the AIMS Canada blog. She shares her creative marketing insights at Internet marketing seminars and webinars hosted by non-linear creations.
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June 12: 7:30am - 6:00pm
June 13: 8:00am - 4:30pm
June 12: 9:00am - 5:45pm
June 13: 9:00am - 5:45pm
Exhibit Hall Hours:
June 12: 10:00am - 7:00pm
June 13: 10:00am - 2:45pm