Account Director, Digital Strategist
Dustin Rideout is an account director, digital strategist and search practice lead for Wunderman, the most experienced customer-focused marketing communications company in the world. In his role, Dustin oversees the digital strategy for agency client Rogers Communications, and is responsible for the agency's search marketing practice.
Prior to joining Wunderman in 2008, Dustin managed global online marketing at Research In Motion, a world leader in the mobile communications market. During his tenure at RIM, Dustin played an integral role in various digital marketing initiatives, including the roll-out of a global search engine marketing practice, digital marketing activities for new product launches and brand initiatives, as well as social and conversational marketing campaigns. Additionally, Dustin supported internal business units and strategic partners with overall digital marketing best-practices, media strategy, and success measurement. Prior to joining RIM, Dustin managed interactive and online marketing for Abebook.com, the world's largest online marketplace for books.
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