Mr. Miller is the president and founder of Vertster, a hosted application for split testing and multivariate optimization. Scott began testing "what works" for improving direct response landing page conversion in 2000. Since then, his firm has optimized thousands of landing pages and websites, generating over $103.5 million dollars in additional sales for customers such as Video Professor, Blue Lithium, Trails.com, Business and Legal Reports, Tradeking, GORE, Infopia, Disney, Marketing Experiments.com, American Bancard, Reuters, and many others.
Drawing on thousands of successful test results, Miller published a "how to" guide on Multivariate and split test optimization called "The ConversionLab.com." It is available for instant download at that URL.
Miller also brings 7 years experience in organic SEO, and is well attuned to the search industry and how it relates to conversion. Scott studied marketing communications while attending the University of Vermont.
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