Conference: Aug 20-23, Expo: Aug 21-22, 2007 • San Jose Convention Center • San Jose, CA    


Stuart McKelvey
President and CEO
TMP Directional Marketing

Stuart McKelvey has headed TMP Directional Marketing since 1998. Under his leadership, TMPDM expanded its core business of Yellow Pages advertising into today's realm of Local Search, and made TMPDM both the world's largest directory advertising agency (responsible for nearly 25% of all nationally-placed Yellow Pages advertising) and a major player in the Local Search marketplace. Previously McKelvey was Interactive Project Manager at and ran the Asia Pacific region of Monster Worldwide.

Under McKelvey, TMPDM pioneered "Directional Marketing" (advertising that consumers seek during their purchase process; print Yellow Pages, Internet Yellow Pages and search engines) long before "local search" became part of the world's media vocabulary.

A leader in integrating print directories with online vehicles like IYPs and search-based marketing, TMPDM creates Local Search programs that meld the best of the print and interactive worlds for 104 of the Fortune 500. TMPDM has 22 offices, and employs over 750 people in the U.S. and Canada.

McKelvey is a board member of The Association of Directory Marketing (ADM) and currently serves as Chairman of the Board. McKelvey also serves on the board of Certified Audit Circulations (CAC). McKelvey is based in New York, married with one daughter and has circumnavigated the globe on a 54 ft sailboat.

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