Conference: Aug 20-23, Expo: Aug 21-22, 2007 • San Jose Convention Center • San Jose, CA    


Reggie Davis
VP, Marketplace Quality

Reggie Davis is Yahoo's VP of marketplace quality, the company's first senior executive fully dedicated to continually enhancing the quality of Yahoo's display and search listings marketplaces. In this role, Davis is responsible for developing and executing a strategy aimed at driving more rapid innovation, greater transparency, and faster delivery of product and service enhancements to build an even higher quality advertising network for Yahoo's customers. Davis oversees a dedicates staff that manages across all of Yahoo's cross-functional quality teams and ensures that customer input is integrated into all efforts to address click fraud, traffic quality, network placement, and other marketplace quality issues. Davis is also responsible for increasing Yahoo's dialogue with advertisers and publishers on quality-related matters. Davis is based in Burbank, Calif. He holds a B.A. from Harvard College and a J.D. from Tulane Law School.

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