Conference: Aug 20-23, Expo: Aug 21-22, 2007 • San Jose Convention Center • San Jose, CA    


Liz Serafin
Senior Product Director
TMP Directional Marketing

Liz Serafin currently leads the TMP Directional Marketing Paid Search team, which is responsible for the strategic execution of existing client SEM campaigns. Liz also works on paid search strategy development and program recommendations for potential clients with the agency's business development team. Liz is also responsible for SEM product development and training initiatives for TMP Directional. Liz is a 9 ½ year veteran of TMP, and has worked in the interactive space for the past 7 years. Since 2004, Liz has been focusing solely on the search space. Previous experience includes Search Engine Optimization (SEO) program management, and online media planning and campaign management, including email marketing, online banner advertising, and lead generation programs. Liz has also previously held positions within client services, and sales and marketing support. She is an ongoing contributor to, which is TMP DM's search related blog site. Liz holds a Bachelor of Science Degree in Advertising from the University of Illinois, Urbana-Champaign.

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Please Note:
Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this program. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker.

Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions.

Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee.

Audio and/or Video Taping is prohibited without the prior permission of the organizers.