Conference: Aug 20-23, Expo: Aug 21-22, 2007 • San Jose Convention Center • San Jose, CA    
 

Agenda - Day 3

Agenda* - Wednesday, August 22, 2007
Day 3 - Conference

Exhibit Hall Hours: 9:45am - 3:15pm

8:00am-6:00pm

Registration

9:00am-9:45am

Keynote Conversation With Marissa Mayer
Marissa Mayer, Vice President, Search Products & User Experience at Google, talks with conference co-chair Danny Sullivan about Google's moves in search, including recent changes to add more personalized and "universal" search results.

9:45am-10:30am

Break

10:30am-12:00pm

Attendees may choose to attend one of the five sessions offered during this time.

Linking Track
No session at this time.

Industry Track
Search APIs
Major search engines offer application programming interfaces that let you tap into search results, ad listings, ad management systems and other things. This session looks at APIs that are available and how you might use them.

Moderator:
Speakers:

Organic Track
SEO Through Blogs & Feeds
Not yet running a blog? Not syndicating your content through web feeds? Then you're missing out on an important area that can help your overall SEO efforts. Learn more about the unique advantages blogs and feeds offer to search engine optimization.

Moderator:
Speakers:

Vertical Track
Local Search Marketing Tactics
This session looks at ways search marketers are tapping into an an audience using local search engines, online yellow pages and other local search methods.

Moderator:
Speakers:

Issues Track
In House: Big PPC
You're in a bidding war, and it turns out you're bidding against yourself. Or more accurately, your department in a big company is going up against another department in the same company. Civil war! Come learn how to approach such situations and others so everyone within your company is a winner, when dealing with paid search.

Moderator:
Speakers:

12:00pm-1:30pm

Networking Lunch

1:30pm-2:45pm

Attendees may choose to attend one of the five sessions offered during this time.

Linking Track
Link Baiting & Viral Search Success
What better way to get links than by doing something that makes people feel compelled to link to you? That's link baiting -- coming up with an idea, a service, even a controversy -- that gets people talking and linking your way. A viral campaign is similar -- a program, a system or an encouragement that gets people linking to you over time. This session is designed for experienced marketers. Beginners should only attend if they've gone through the Link Building Basics session earlier in the conference.

Moderator:
Speakers:

Industry Track
So You Want To Be A Search Marketer!
Ready to hang your shingle and be a search marketer? You might want to ensure you have the right basic training! This session looks at ways budding SEMs can educate themselves plus get started in the industry.
Note: This session repeats at 4:45pm with different speakers and different presentations.

Moderator:
Speakers:

Organic Track
Duplicate Content & Multiple Site Issues
More and more site owners are concerned that they might get penalized accidentally or overtly because of duplicate content. If you run mirror sites, will search engines ban you? If you have listings that are similar in nature, is that an issue? What happens if you syndicate content through RSS and feeds? Will other sites be considered the "real" site and rob you of a rightful place in the search results? This session looks at the issues and explores solutions.

Moderator:
Speakers:

Vertical Track
Mobile Search Optimization
New search products for our cell phones and PDA are coming out and existing ones maturing. This session looks at how to ensure your content is optimized for these mobile search tools.

Moderator:
Speakers:

Issues Track
In House: Big SEO
How do you cope with doing search engine optimization for a company with tens of divisions, hundreds of products, thousands of web pages and seemingly no way to bring order to the chaos? Where do you begin with the SEO process? This panel looks at problems and solutions unique to those running big sites or from big companies and brands.

Moderator:
Speakers:

2:45pm-3:15pm

Break

3:15pm-4:30pm

Attendees may choose to attend one of the five sessions offered during this time.

Linking Track
SEO Q&A On Links
No presentations -- just plenty of time to put questions to search engine optimization and link building experts who are in the trenches about issues relating to linking.

Moderator:
  • Danny Sullivan, Conference Co-Chair, Search Engine Strategies San Jose
Speakers:

Industry Track
SEM Pricing Models
How should you charge for SEM work? Monthly fee? Percentage of ad spend? Percentage of sales? We explore a variety of options, in this session.

Moderator:
Speakers:

Organic Track
CSS, AJAX, Web 2.0 & Search Engines
As the web moves into its second generation, sites are making more use of CSS, AJAX and other advanced and interactive design techniques. But how are the largely Web 1.0 search engines reacting to these, from an SEO perspective. This session explores issues and solutions.

Moderator:
Speakers:
Q&A Speaker:

Vertical Track
Shopping Search Tactics
Learn how content from your ecommerce or merchant site can -- and should! -- be included in shopping search engines.

Moderator:
Speakers:

Issues Track
In House: In, Out Or In Between?
Should you take work in house, completely outsource or find some balance of the both? This session looks at options to guide you to your own decision.

Moderator:
Speakers:

4:30pm-4:45pm

Session Interval

4:45pm-6:00pm

Attendees may choose to attend one of the five sessions offered during this time.

Linking Track
Search Engine Q&A On Links
Have questions about links? In this session, search engine representatives provide answers to the audience. Be sure to have prepared yourself by attending other link-oriented sessions earlier in the conference.

Moderator:
  • Danny Sullivan, Conference Co-Chair, Search Engine Strategies San Jose
Speakers:

Industry Track
The SEO Reputation Problem
SEO is a four-letter word to some people that stands for snake-oil salesmen and blog spammers. Yet SEOs are also highly in demand and plenty help website generate traffic that converts. This session looks at SEO's reputation problem and explores possible solutions.

Moderator:
Speakers:

Organic Track
Site Clinic
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines. It happens at the end of Day 3 and twice on Day 4. Attend whatever session is most convenient!

Moderator:
Speakers:

Vertical Track
B2B Tactics
Forget consumers. You want only the business-to-business audience! This session explores options and issues in targeting B2B.

Moderator:
Speakers:

Issues Track
So You Want To Be A Search Marketer!
Ready to hang your shingle and be a search marketer? You might want to ensure you have the right basic training! This session looks at ways budding SEMs can educate themselves plus get started in the industry.

Moderator:
Speakers:

Special Event
7:00pm-late

WebmasterRadio.FM
WebmasterRadio.FM SearchBash
Presented by WebmasterRadio.FM and Ask.com, and sponsored by Bruce Clay Inc, Network Solutions, and Moniker.com will be held Wednesday night at Vivid Night Club from 7:00pm till late!
Where: Vivid Night Club, 8 South 1st St
RSVP: http://www.surveymonkey.com/s.aspx?sm=a2SDWhn7NJg32UnddYTTpg_3d_3d

*Agenda subject to change

 



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Registration Information: For questions regarding registration, please e-mail our Registration Department at registration@searchenginestrategies.com or call 212-457-7906.

Please Note:
Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this program. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker.

Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions.

Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee.

Audio and/or Video Taping is prohibited without the prior permission of the organizers.