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Day 1 – Tuesday, April 10, 2007

Introduction To Search Engine Marketing
Danny Sullivan, Conference Chair, Search Engine Strategies New York

In House: Building The Team
Duane Forrester, Manager of Search Marketing, SportsDirect Inc.
William Scully, Director e-Marketing, Siemens Water Technologies Corp.
Jessica L. Bowman, Director of SEO, business.com

Video Search Optimization
Eric Papczun, Director of Natural Search, Performics
Gregory Markel, Founder/President, Infuse Creative, LLC
Sherwood Stranieri, Search Marketing Director, Catalyst online

Compare & Contrast: Ad Program Strategies
Mona Elesseily, Internet Marketing Strategist, Page Zero Media
Brad Geddes, Director of Search, LocalLaunch.com
Kevin Lee, Executive Chairman and Co-Founder, Did-it.com
Reid Spice, Director of Media, iCrossing

In House: Big SEO
Bill Hunt, CEO, Global Strategies International
Marshall D. Simmonds, Chief Search Strategist, New York Times / About.com

Ads In A Quality Score World
Jonathan Mendez, Chief Strategy Officer, OTTO Digital
Joshua Stylman, Managing Partner, Reprise Media
Andrew Goodman, Principal, Page Zero Media

In House: Big PPC
Matthew Greitzer, Director of Search Marketing, Avenue A|Razorfish
Tim Daly, VP of Marketing Strategy, Sendtec
Beth Morgan, Media Director, Red Bricks Media

Where Are You Spending Your Clients' Money?
Tessa Wegert, Digital Media Strategist, Enlighten

Benchmarking An SEM Campaign
Martin Laetsch, Senior Director of Search Strategy, SEMDirector

Search Term Research & Targeting
Dan Thies, President, SEO Research Labs
Christine Churchill, President, KeyRelevance

Podcast & Audio Search Optimization
Daron Babin, CEO, Webmaster Radio
Amanda Watlington, Ph.D., APR, Searching for Profit
Rick Klau, Vice President of Publisher Services, FeedBurner

Advertising In Social Media
Nicole Bogas, Gossip Blog Team Lead, BlogAds

Mobile Search Optimization
Gregory Markel, Founder/President, Infuse Creative, LLC
Cindy Krum, Blue Moon Works
Rachel Pasqua, Director of Mobile Marketing, iCrossing

Benchmarking An SEM Campaign
Cam Balzer, Director of Search Strategy, Performics Inc.
Mike Moran, Distinguished Engineer and Manager of Site Architecture, IBM

Meet The Mobile Search Engines
Matt Tengler, Senior Product Manager, JumpTap
Matthew Snyder, Head of Business Development, Mobile Advertising, Nokia
Matt Ward-Steinman, Director, Product Management, Medio Systems, Inc.

Where Are You Spending Your Clients' Money?
Tessa Wegert, Digital Media Strategist, Enlighten
David Rittenhouse, Group Planning Director, neo@Ogilvy
Harry Gold, CEO, Overdrive
Robin Neifield, CEO, NetPlus Marketing, Inc.

Search Advertising 101
Dana Todd, Founding Partner, SiteLab International, Inc
Matt Van Wagner, President, Find Me Faster

Advanced Paid Search Techniques
Jon Kelly, President, SureHits
Sharon Crost, Account Director, Red Bricks Media
Eduardo Llach, Founder & COO, SearchRev

Search Engine Friendly Design
Shari Thurow, Webmaster/Marketing Director, GrantasticDesigns.com

Day 2 – Wednesday, April 11, 2007

Duplicate Content & Multiple Site Issues
Mikkel deMib Svendsen, Creative Director, deMib.com
Anne Kennedy, Managing Partner, Beyond Ink
Shari Thurow, Webmaster/Marketing Director, GrantasticDesigns.com

Meet The Search Ad Networks
Doug Stotland, Director, Microsoft adCenter
Stewart Easterby, VP of Sales Operations, Yahoo! Search Marketing
James Speer, VP Search Marketing, IAC Advertising Solutions, Ask.com
John Kannapell, VP Search & Directional Media, AOL

Getting Traffic From Contextual Ads
Anton E. Konikoff, Founder and CEO, Acronym Media
Don Steele, Director of Digital & Enterprise Marketing, Comedy Central
Chris Bowler, VP, Search Practice Lead, Agency.com

Fun With Dynamic Web Sites
Mikkel deMib Svendsen, Creative Director, deMib.com
Laura Thieme, President and Founder, Bizresearch
Jake Baillie, Managing Director, STN Labs

Writing For Search Engines
Jill Whalen, Owner, High Rankings
Heather Lloyd-Martin, CEO, SuccessWorks International

Web Analytics & Measuring Success
Stacy Williams, Managing Partner, Prominent Placement, Inc.
Laura Thieme, President and Founder, Bizresearch

Domaining & Address Bar-Driven Traffic
Monte Cahn, Managing Partner, Moniker.com
Jon Lisbin, Chief Strategist, Point It, Inc.
Andrew Beckman, President, SearchAdNetwork

SEO Through Blogs & Feeds
Stephan Spencer, Founder and President, Netconcepts, LLC
Rick Klau, Vice President of Publisher Services, FeedBurner
Sally Falkow, President, Expansion Plus Inc.
Greg Jarboe, President and Co-Founder, SEO-PR

Landing Page Testing & Tuning
Tim Ash, President, Site Tuners
Scott Miller, CEO, Vertster

Search & Branding
Fionn Downhill, CEO and President, Elixir Systems
Dan Sundgren, Director of Sales, Efficient Frontier
Kevin Heisler, Analyst, JupiterResearch

Search Ad Buyers Forum
Stephanie Krebs, Director of Search, Dominion Enterprises
Matthew Greitzer, Director of Search Marketing, Avenue A|Razorfish
Joel Lapp, VP of Account Services, Reprise Media
Dana Todd, Founding Partner, SiteLab International, Inc.
Phil Stelter, Director of Business Development, Range Online Media

Sitemaps & URL Submission
Eric Papczun, Director of Natural Search, Performics
Todd Friesen, Director of Search Engine Optimization, Range Online Media

Putting Search Into The Marketing Mix
Curtis Dueck, Account Manager, Epiar
Bill Mungovan, Director of Search Marketing, Carat Fusion
Misty Locke, President & Co-Founder, Range Online Media

Earning Money From Contextual Ads
Jennifer Slegg, Owner, JenSense.com
Jeremy Schoemaker, Founder and CEO, Shoemoney Media Group Inc.

Successful Site Architecture
Matthew Bailey, President, Site Logic Marketing
Derrick Wheeler, Senior Search Strategist, Acxiom Digital

Converting Visitors Into Buyers
Michael Sack, Director, SEM technology & Development, Idearc Media Corp.

Creating Compelling Ads
Vic Drabicky, Search Strategist, Range Online Media
Darren Kuhn, Group Account Director, Resolution Media

Robots.txt Summit
Keith Hogan, Director of Program Management, Search Technology, Ask.com

Link Building Basics
Debra O'Neil-Mastaler, President, Alliance-Link

Day 3 – Thursday, April 12, 2007

Wikipedia & SEO
Jonathan Hochman, Founder/President, JE Hochman & Associates LLC
Stephan Spencer, Founder and President, Netconcepts, LLC
Don Steele, Director of Digital & Enterprise Marketing, Comedy Central
Neil Patel, co-founder, Advantage Consulting Services

Search Arbitrage Issues
Tim Daly, VP of Marketing Strategy, Sendtec
Kristopher B. Jones, President and CEO, pepperjamSEARCH.com

Searcher Behavior Research Update
Gord Hotchkiss, President and CEO, Enquiro
Rob Murray, President, iProspect

Meet the Crawlers
Eytan Seidman, Senior Program Manager Lead, Live Search

Ad Testing: Research & Findings
Gord Hotchkiss, President and CEO, Enquiro
Hugh Burnham, Client Services, Online Marketing, Rare Method
Anton E. Konikoff, Founder and CEO, Acronym Media
Jonathan Mendez, Chief Strategy Officer, OTTO Digital

Images & Search Engines
Chris Smith, Lead Search Strategist, Netconcepts
Liana Evans, Search Marketing Manager, Commerce360

Auditing Paid Listings & Click Fraud Issues
Tom Cuthbert, President & CEO, Click Forensics
John Marshall, CEO, ClickTracks.com

Social Search Overview
Chris Sherman, Conference Programming Director, SES events series
Tomi Poutanen, Senior Director of Product Management, Yahoo! Social Search

B2B Tactics
Paul Slack, CEO, WebDex
Patricia Hursh, President, SmartSearch Marketing
Brad Bauer, Senior Director of Business Development, ClearGauge

Bookmark Strategies
Todd Malicoat, Independent Search Engine Marketing Consultant, stuntdubl
Lee Odden, TopRank Online Marketing
Michael Gray, Owner, Atlas Web Service

Dealing With Affiliates
Kristopher B. Jones, President and CEO, pepperjamSEARCH.com
Lisa Crossley Hunter, Manager of Account Services, Commission Junction
Anton E. Konikoff, Founder and CEO, Acronym Media
Chris Henger, Vice President, Affiliate Marketing, Performics

The Search Landscape
Ken Cassar, Chief Analyst, Nielsen//NetRatings
Bill Tancer, General Manager, Global Research, Hitwise

Shopping Search Tactics
Scott Greenberg, SVP, Advertising Services, Marchex
Brian Smith, Analyst, ComparisonEngines.com
Brian Mark, CTO, Toolbarn.com

SMO: Social Media Optimization
Neil Patel, co-founder, Advantage Consulting Services
Rand Fishkin, CEO, SEOmoz.org
Andy Hagans, Strategist, Text Link Ads

Local Search Marketing Tactics
Patricia Hursh, President, SmartSearch Marketing
Greg Sterling, Founding Principal, Sterling Market Intelligence
Stacy Williams, Managing Partner, Prominent Placement, Inc
Justin Sanger, President, LocalLaunch!

Search & Privacy
Lance Cottrell, President and Chief Scientist, Anonymizer
Damian Finlay, Managing Director, Epiar
Jonah Stein, Alchemist Media

Images & Search Engines
Shari Thurow, Webmaster/Marketing Director, GrantasticDesigns.com

Day 4 – Friday, April 13, 2007

Ad Agencies: Understanding The Search Difference
Jacqueline Dooley, Internet Marketing Consultant, Jacquelinedooley.com
Rob Griffin, Director of US Search, MediaContacts
Lynn Vos, CEO, Grey Healthcare Group

Linking Strategies
Justilien Gaspard, Internet Marketing Consultant, Justilien Internet Marketing Solutions
Jim Boykin, CEO, We Build Pages Internet Marketing

Content Is King!
Benjamin Lloyd, President, Amplify Interactive
Jeannette Cézanne, Communication, eWayDirect
Holly Clark, Manager, Corporate Communications, Internet, Alcon Laboratories

Link Baiting & Viral Search Success
Rand Fishkin, CEO, SEOmoz.org
Jennifer Laycock, Editor-in-Chief, Search Engine Guide
Cameron Olthuis, Partner, Advantage Consulting Services

CSS, AJAX, Web 2.0 & Search Engines
Jim McFadyen, Senior Web Developer, Critical Mass

SEM Agencies: Working With Ad Agencies
Scott Orth, Director of Internet Marketing Strategies, GTS Services, LLC
Janet Driscoll Miller, Lead Search Strategist President and CEO, Search Mojo
Peter Hershberg, Managing Partner, Reprise Media

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