Sendori is the marketplace where advertisers use their existing keywords to access over 33 million new direct navigation Web searchers. More than 250 million Web searchers use direct navigation — typing the names of items they are looking for into the address bar of their browsers. Efficient Frontier found that direct navigation Web searchers convert to customer at a much higher rate than visitors from major search engines. Moreover, advertisers typically pay 25% to 50% less for direct navigation visitors, compared to ones form major search engines.
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