Heyman, is a leading author and entrepreneur in the field of Internet marketing. His books include Net Results and Net Results.2 (MacMillan/New Riders Press) and The Auction App (McGraw Hill). He sits on the search marketing committee of the 4As (American Association of Advertising Agencies) and on the marketing committee of SEMPO (the Search Engine Marketing Professional Association). He writes a monthly column for MediaPost's Search Insider entitled "Search Innovation Spotlight,"; and is a frequent contributor to iMedia Connection. In 1994 he founded Cybernautics, the first full-service web marketing agency, and sold it to USWeb in 1997. At Cybernautics, Heyman is credited with coining the terms "audience development"; for building traffic to websites, and "search engine optimization"; (SEO). When it was sold, Cybernautics clients included AOL, REI, SGI, Avon, Bristol Myers Squibb, Time-Warner, Netscape, Intel, US West, Sony, and Macromedia. From 1998 to 2001, Heyman was founder and CEO of eMarketing Partners, where his clients included IBM, NEC, and ABC. The company was acquired in 2001 by the Catenas Corporation, which then merged it into Prophet Brand Strategy, another of its holdings.
Registration Information: For questions regarding registration, please e-mail our Registration Department at email@example.com or call 212-457-7906.
Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this program. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker.
Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions.
Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee.
Audio and/or Video Taping is prohibited without the prior permission of the organizers.