Heyman, is a leading author and entrepreneur in the field of Internet marketing. His books include Net Results and Net Results.2 (MacMillan/New Riders Press) and The Auction App (McGraw Hill). He sits on the search marketing committee of the 4As (American Association of Advertising Agencies) and on the marketing committee of SEMPO (the Search Engine Marketing Professional Association). He writes a monthly column for MediaPost's Search Insider entitled "Search Innovation Spotlight,"; and is a frequent contributor to iMedia Connection. In 1994 he founded Cybernautics, the first full-service web marketing agency, and sold it to USWeb in 1997. At Cybernautics, Heyman is credited with coining the terms "audience development"; for building traffic to websites, and "search engine optimization"; (SEO). When it was sold, Cybernautics clients included AOL, REI, SGI, Avon, Bristol Myers Squibb, Time-Warner, Netscape, Intel, US West, Sony, and Macromedia. From 1998 to 2001, Heyman was founder and CEO of eMarketing Partners, where his clients included IBM, NEC, and ABC. The company was acquired in 2001 by the Catenas Corporation, which then merged it into Prophet Brand Strategy, another of its holdings.
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