Matt brings a depth of knowledge in data analysis and business performance management to direct the company's strategy and implementation of IMPAQT's comprehensive vision. Matt has been instrumental in the development of the scoring metrics, keyword selection, bid management systems, and research methodologies used in IMPAQT client campaigns. Matt graduated from Duquesne University Law School and applies his legal training and expertise to the search industry in a multitude of ways — specifically as they relate to online client branding, as well as trademark and copyright issues. He has spent over a decade managing large-scale direct marketing analysis projects for Fortune 500 clients. Matt is recognized as a true thought leader in search, frequently speaking at leading industry events and summits. He is also considered a go-to source for search analysts and media.
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