VP, Search Engine Marketing
Mike Murray, Fathom SEO's SEM thought leader, has shaped online marketing strategies since 1997. He has been a speaker at Search Engine Strategies conferences in Chicago, New York City and San Jose.
With an emphasis on best practices, Mike has guided projects for FedEx Custom Critical, Eaton Corp., Bissell, Cleveland Clinic, Career Education Corp. and more.
His online articles have appeared in WebProNews, iMedia Connection, ReveNews and other online publications. Mike also authored how-to guides and white papers, including "Is Search Engine Optimization Worth It? SEO and the ROI Debacle." He led two national studies on how health care companies and manufacturers use SEO.
His SEM passion grew out of a writing background. Mike earned his BA/journalism at Kent State University in 1986. Over the next decade, Mike wrote for daily newspapers and tracked technology trends for a regional business publication
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