Heisler is Search Engine Watch’s executive editor and a search industry veteran. Prior to joining this publication, he was an analyst with Jupiter Research, covering the search engine industry. Prior to Jupiter Research, he was VP, strategic accounts, for 360i, an integrated digital marketing firm with its roots in search marketing. His experience in paid search marketing began with Did-it.com, where he launched the business development department, built the sales team, and negotiated search marketing partnerships. His clients ranged from online pure plays such as StubHub, Bluefly, SmartBargains, and Match.com, to major brands such as Coach, D&B, Sierra Trading Post, and Starwood Hotels & Resorts. Heisler began his career at Fortune 500 companies Liberty Mutual, USAirways, and American Airlines.
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