President, SEMPO and Vice president, corporate sponsorships
Pruitt joined iCrossing in 1999 as CFO and director of business development. Currently, he manages iCrossing's corporate partnerships, determining how iCrossing will use partner information to create the best solutions for their clients. Pruitt sits on the advisory councils of Google, Yahoo, and Microsoft. Additionally, he has served three terms on the Search Engine Marketing Professionals Organization (SEMPO) board, and is the current president and co-chair of the development committee. He also serves on the advisory board of the Yellow Page Association (YPA). Pruitt has been a speaker at a number of industry conferences, including ad:tech Chicago and San Francisco; SES San Jose, New York, and Chicago; OMMA Video in L.A.; keynote speaker at the Baidu World Conference; and keynote at the 2007 SEMPdx Conference in Portland. Before coming to iCrossing, Pruitt spent six years at Arthur Andersen in the audit and finance divisions. Pruitt has a B.A. in accountancy from Arizona State University, and is a member of the American Institute of Certified Public Accountants and the Arizona Society of Certified Public Accountants.
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