Sr. Director of Search Strategy & Development
Janel drives strategy for all SendTec search clients with a focus on meeting performance objectives, implementing testing, analyzing results, and growing the success of the SEM channel. Since joining SendTec, Janel has played an integral role in growing the Search division from 22 campaigns to over 200 today. She has led the implementation of SEM campaigns for Pedigree, Intuit, Oriental Trading Company, ESPN The Magazine, Bed Bath & Beyond, Chefs Catalog, and CondeNast Publications. Her main focus is to drive new customer acquisition for clients, within strict acquisition goal metrics. Janel's in-depth knowledge of the search engines, along with her strategic vision, enables clients to grow their customer base and increase overall profitability. Janel is a frequent contributor to many industry publications, including DM News, MediaPost's Search Insider and MultiChannel Merchant. She is heavily relied upon by various media outlets and industry conferences as an expert in this channel, as well as offline to online marketing integration.
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