Group Manager, Microsoft Digital Advertising Solutions
James works for Microsoft on developing the go to market communication strategies for Microsoft adCenter. James' core responsibilities are in the positioning and messaging of adCenter and taking its key values and benefits to the market.
Before working at Microsoft, James worked for a boutique search engine marketing firm called Inceptor which operates out of the UK and US. At Inceptor James was responsible for search strategies for both pre sales and post sale customers.
In addition to working in search for over 7 years, James authored 'Search Marketing Strategies: A Marketers' Guide to Objective Driven Success from Search', written numerous articles both online and offline and has been part of the industry speaking circuit (including SES, ad-tech, DMA, WebMasterWorld) for over 5 years.
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