Conference: Dec 3-6, Expo: Dec 4-5, Training: Dec 7, 2007 • Chicago Hilton • Chicago, IL    


Isabel SopoglianIsabel Sopoglian
VP of Search Marketing

Isabel Sopoglian is Vice President of Search Marketing of Santa Monica (formerly, and is among the foremost experts in Automotive Search Engine marketing (SEM). One of the first to specialize in the automotive vertical, she has mastered both the art and science of automotive search optimization.

Sopoglian began her career in SEM more than five years ago when she joined to help fulfill the company's vision of an automotive lead generation business fueled entirely through SEM.

In addition to business development for, Sopoglian worked closely with company partners and founder Martin Schmitt to develop proprietary search management technology designed to optimize keyword position. The technology is now the cornerstone of Santa Monica and at the center of the company's ability to deliver strong performance in all search applications of the business. Today, Sopoglian spearheads all SEM activity for Santa Monica and manages key SEM projects for the company's base of automotive search management clients.

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