VP of Marketing, Alliances and Product Management
Craig Macdonald has an impressive track record of leading, innovating and managing strategic business initiatives in the technology industry. As Vice President of Marketing, Alliances and Product Management, Craig is responsible for the strategic direction, development and marketing of the SEMDirector portfolio of solutions.
Most recently, Craig was the Director of Product Management for the service and management group within Hewlett Packard's OpenView division. His responsibilities included service and asset management, configuration management, and discovery applications used by large enterprises worldwide. Formerly, he was Vice President of Product Marketing and Product Management at Peregrine Systems, Inc.
Before joining Peregrine, Craig was Vice President of Analytic Tools at Fair Isaac Company where he was responsible for P&L and all product management activities for analytic product lines.
Craig earned an MBA from New York University's Stern School of Business, and a BS in Mechanical Engineering from the University of Pennsylvania. He also studied Aerospace and Energy Systems Engineering at the United States Military Academy at West Point.
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