Bill Hanekamp is CEO of The Well advertising, an innovative marketing firm that focuses on emerging media strategies and techniques. For more than 15 years, Bill has been an Internet marketing consultant, conference speaker, seminar leader, and author. He has developed online strategies and creative for Sony Electronics, Philip Morris, American Express, Gore-Tex, and nearly 100 middle-market businesses in a wide range of B2B and B2C industries. Bill's unique expertise comes from his in-depth understanding of advertising and marketing and a comprehensive grasp of technology. In a world where the CMO and CIO don't often get along, Bill is able to bridge the communication gap to produce strategically sound, creative ideas that work in the real world. His presentations at industry conferences and events consistently rank "best of show." You can find his articles, speaking engagements, and commentary at www.microsite.com.
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