David Szetela began his career as VP of Operations at MindCraft Inc., one of the earliest successful publishers of personal computer magazines, software and books. His experience managing hundreds of direct mail campaigns provided a firm foundation in the fundamentals of direct response advertising.

Next was a seven-year stint with Apple Computer, building and managing Apple's Evangelism department, the Worldwide Developer Conference series, Developer University and several award-winning print and multimedia publications.

Szetela's Apple career included 3 years at Apple's European headquarters, based in Paris, where his responsibilities included management of European Developer operations and Apple's online services business.

He then became European General Manager for a Ziff-Davis Publishing division. Returning to the U.S., Szetela presided over several companies, including his first two start-ups, Paperless Technologies and docsonfile.com.

Szetela founded Clix Marketing in 2003. Clix Marketing is an internet marketing agency that specializes in the management of clients' paid search advertising campaigns. Clix also manages PPC campaigns for partner company eVision, a Branford CT-based SEO/SEM firm.