Joseph has been involved with the Internet as a marketing medium since 1998, having co-founded a venture capital funded supply chain software company where he was chartered with an unusual responsibility for that time, how to draw more traffic and qualified leads from the Internet. With a background in investigations and research stemming from a previous life as a corporate private investigator, Joseph diligently set about discovering by research and trial and error how to drive website traffic via search engine optimization. Having had some moderate successes with a few small side clients, in 2001 Joseph decided to found his own consulting agency - Boost Search Marketing (www.boostranking.com), focusing on search marketing, branding and strategy, business modeling, lead generation, conversion analysis and competitive intelligence.

Since the formation of Boost Search Marketing, Joseph has consulted with many companies on their search marketing campaigns including Dentist.net, Sparkletts Water, MGM Mirage, UsedCars.com and World Publications. In 2003, he was offered the in-house position of Strategic Marketing Director for Autobytel, Inc., the nation's largest online new car buying service. At Autobytel, Joseph is responsible for all aspects of search marketing including organic search engine optimization, keyword research, ROI analysis, conversion, search engine vendor relationships, paid inclusion and website analytics.

Joseph offers a unique perspective on SEO/SEM working on both the Agency side as well as the In-House side of the business and observes an oftentimes different viewpoint of the search marketplace by both the search industry and the search engines themselves. Joseph is also active with SEMPO, the Search Engine Marketing Professionals Organization as a committee member, and is a Moderator of the forums 'Google Web Search' and 'SEM Related Organizations & Events' at Search Engine Watch Forums.