As Vice President, Audience for AOL Canada, Jonathan Lister oversees strategy and direction for the Web audience expansion in Canada, including network growth, AOL.ca advertising, multi-media advertising and Canadian content integration. Jonathan previously served as Senior Director, Media Sales for AOL Canada during which time he was responsible for leading all domestic and International online advertising sales and e-commerce relationships.

Jonathan has recently been quoted about online advertising trends in Canada on such subjects as Search, video streaming and audience reach abilities in publications such as Marketing Magazine and Strategy Magazine. He has also participated in a speaking capacity at the Media Effectiveness Conference, and participates regularly in CMA, IAB and ACA events.

Jonathan joined the AOL Canada team as Director, Interactive Marketing in 2001 with more than nine years of experience in sales, solution selling, sales management and business-to-business marketing. In this role, he led a number of new initiatives including the design and implementation of a Sales Force Automation tool and policy, creation of a sales administration division and development of the first business-to-business marketing team. Before managing the sales team, he was also responsible for selling several large interactive marketing deals to major financial institutions.

Prior to joining AOL, Jonathan was the Director, Sales for AT&T/Bird on a Wire Networks. As one of the company's first employees, Jonathan established workflow and sales processes for the managed Internet infrastructure company. Previously, he was an Assistant Brand Manager for Lever Ponds, working on the Lever 2000 and Vaseline Intensive Care Lotion brands. In this position, he created highly successful retail promotions, managed the Lever 2000 sponsorship of the Canadian Open and implemented national branding programs.

Jonathan earned a Bachelor of Arts in English Literature from the University of Toronto. He also holds a Masters of Business Administration with a focus on marketing and organizational management from U of T.