The Premier Event for Search Engine Marketing & Optimization
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 April 25-26, 2006 • Metro Toronto Convention Centre (North Building) • Toronto, Canada*

			
Event Hours:
Registration Hours
April 25: 8am - 7pm
April 26: 8am - 4:30pm
Conference Hours
April 25: 9am - 5:45pm
April 26: 9am - 5:45pm
Exhibit Hall Hours
April 25: 10am - 7pm
April 26: 10am - 3pm

Premier Plus Sponsor:
MSN Search
Premier Sponsors:
Google
Search Engine People
Analyst Sponsor:
Official News Distribution Service:
Business Wire
VPO
The Official SES Internet Radio Station:
WebmasterRadio.FM
Hosted By:
Search Engine Watch
ClickZ

CONFERENCE AT A GLANCE
See below for explanation of 4 STAR RATED!, NEW! & other notations

Agenda - April 25, 2006
Expo Hall Hours: 10am-7pm
8:00am - 7:00pm Registration
9:00am - 9:45am Keynote: Danny Sullivan
4 STAR RATED!

FOCUS: Both
SKILL: Basic
9:45am - 10:15am Break
Tracks Fundamentals Track Advanced Track Issues & Tactics Track
10:15am - 11:45am Introduction To Search Engine Marketing
4 STAR RATED!

FOCUS: Both
SKILL: Basic
Ad Management Tactics
NEW FOR CANADA!

FOCUS: Ads
SKILL: Advanced
Search Marketing in Canada: Roundtable
4 STAR RATED!

FOCUS: Both
SKILL: Any
11:45am - 1:00pm Networking Lunch
1:00pm - 2:15pm Search Engine Friendly Design
4 STAR RATED!

FOCUS: Organic
SKILL: Basic
Competitive Research
4 STAR RATED!

FOCUS: Both
SKILL: Advanced
Balancing Paid & Organic Listings
4 STAR RATED!

FOCUS: Both
SKILL: Advanced
2:15pm - 2:45pm Break
2:45pm - 4:00pm Search Advertising 101
4 STAR RATED!

FOCUS: Ads
SKILL: Basic
Searcher Behavior Research Update
NEW!

FOCUS: Both
SKILL: Advanced
Search Term Research & Targeting
NEW FOR CANADA!

FOCUS: Both
SKILL: Advanced
4:00pm - 4:30pm Afternoon Refreshment Break
4:30pm - 5:45pm Writing For Search Engines
4 STAR RATED!

FOCUS: Both
SKILL: Basic
Ad Agencies & Search
NEW FOR CANADA!

FOCUS: Both
SKILL: Any
RSS, Blogs & Search Marketing
4 STAR RATED!

FOCUS: Organic
SKILL: Any
5:45pm - 7:00pm Networking Cocktail Reception
 
Agenda - April 26, 2006
Expo Hall Hours: 10am-3pm
8:00am - 4:30pm Registration
Tracks Organic Track Search Advertising Track Forums & Clinics Track
9:00am - 10:15am Successful Site Architecture
4 STAR RATED!

FOCUS: Organic
SKILL: Any
Perfecting Paid Listings
4 STAR RATED!

FOCUS: Ads
SKILL: Any
Site Clinic
4 STAR RATED!

FOCUS: Organic
SKILL: Any
10:15am - 10:45am Morning Coffee Break
10:45am - 12:00pm Link Strategies
4 STAR RATED!

FOCUS: Organic
SKILL: Any
Targeting Search Ads By Demographics & Behavior
NEW!

FOCUS: Ads
SKILL: Advanced
Organic Listings Forum
4 STAR RATED!

FOCUS: Organic
SKILL: Advanced
12:00pm - 1:15pm Networking Lunch
1:15pm - 2:30pm Meet the Crawlers
4 STAR RATED!

FOCUS: Organic
SKILL: Any
Converting Visitors Into Buyers
4 STAR RATED!

FOCUS: Both
SKILL: Any
Search Advertising Clinic
4 STAR RATED!

FOCUS: Ads
SKILL: Any
2:30pm - 3:00pm Afternoon Break
3:00pm - 4:15pm Fun With Dynamic Sites
NEW!

FOCUS: Organic
SKILL: Advanced
Measuring Success Case Studies & Tactics
NEW FOR CANADA!

FOCUS: Both
SKILL: Any
Search Ad Buyers Forum
4 STAR RATED!

FOCUS: Ads
SKILL: Advanced
4:15pm - 4:30pm Session Interval
4:30pm - 5:45pm My SEM Toolbox
4 STAR RATED!

FOCUS: Both
SKILL: Any
Shopping Search: Opportunities & Tactics
NEW!

FOCUS: Ads
SKILL: Advanced
Site ECG
4 STAR RATED!

FOCUS: Organic
SKILL: Any


NOTATIONS GUIDE

4 STAR RATED sessions are those that were evaluated as good or excellent by attendees at previous conferences.

NEW! are sessions not previously held at Search Engine Strategies or which feature substantially new content or changes from any previous show.

FOCUS: Search engines have both "organic listings" that are generally free in nature and "paid listings." Sessions with an ORGANIC focus are designed for those who wish to do better in "natural" or "organic" listings. Sessions with a AD focus deal especially with paid ad listings. Also see the Session Planner page, which has itineraries for those specifically interested in sessions about organic or paid listings.

SKILL: BASIC sessions are especially suitable for those new to search engine marketing, though even advanced people might find them helpful. ADVANCED sessions are for those who already have some experience with search engine marketing. They are not designed for beginners. Also see the Session Planner page, which has itineraries for those who are basic versus advanced. ANY sessions are those suitable for any skill level. They generally feature some introductory presentations, with more advanced topics covered during Q&A.


For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203-295-0052.

For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 212-457-7906.



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