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Day 1 - Wednesday, April 26
Introduzione al search engine marketing (Introduction To Search Engine Marketing)
Mauro Lupi, Ad Maiora
Edoardo Mainella, Google
Daniele Sommavilla, Nielsen//NetRatings
I perfetti posizionamenti a pagamento (Perfecting Paid Listings)
Marco Corsaro, 77 Agency
Tor Crockatt, Miva
Pierre Naggar, 24/7 Real Media Italia
Design "amichevole" per i motori di ricerca (Search Engine Friendly Design)
Sante Achille, Sintesi : Word File
Sante Achille, Sintesi
Nereo Sciutto, Webranking.it
Tattiche di search advertising (Search Ad Targeting & Matching Tactics)
Silvio Camilli, ADVance
Acquistare la pubblicità sui motori di ricerca (Buying Search Engine Advertising)
Tor Crockatt, Miva
Francesco Barbarani, Yahoo! Search Marketing
Luca Ascani, Advance
Incontriamo i motori di ricerca (Meet the Crawlers)
Fabio Lopiano, Google
Analisi delle keyword (Search Term Research & Targeting)
Miriam Bertoli, TSW
Mauro Lupi, Ad Maiora
Gestione delle campagne in diverse nazioni (Multi-Country Campaign Management)
Tor Crockatt, Miva
Marco Loguercio, Sems
Pierre Naggar, 24/7 Real Media Italia
La giusta architettura dei siti (Successful Site Architecture)
Sante Achille, Sintesi : Word File
Sante Achille, Sintesi
Nereo Sciutto, Webranking.it
Luca Schibuola, TSW
RSS, blog e search marketing (RSS, Blogs & Search Marketing)
Miriam Bertoli, TSW
Simone Carletti, Ad Maiora
Steve Olechowski, Feedburner
Day 2 - Thursday, April 27
Capire come gli utenti usano i motori di ricerca (Understanding & Influencing Searcher Behavior)
Mauro Lupi, Ad Maiora
Gaia Simonato, Sems
I "ferri del mestiere" del SEM (My SEM Toolbox)
Giorgio Taverniti, Giorgiotave.it
Paola Albanese, DMC FullSix
Come realizzare creatività e landing pages accattivanti (Creating Compelling Ads & Landing Pages)
Federico Calore, WMR Studio Cappello
Francesco de Francesco, HTML.it
Fabio Racchini, E3
Strategie di linking (Link Strategies)
Paolo Drovandi, E3
Davide Galastri, DADA
Piersante Paneghel, TSW
Forums sul search advertising (Search Advertising Forum)
Luca Ascani, Advance
Marco Fontebasso, Biquadra
Siti dinamici e problematiche sui server (Dynamic Web Sites & Server Issues)
Enrico Altavilla, Sems
Simone Carletti, Ad Maiora
Misurare il successo di una campagna di search marketing (Measuring Search Marketing Success)
Tracie Caroopen, WebTrends
Pierre Lebeau, Google
Marco Loguercio, Sems
Search marketing europeo: alcune case history (European Search Marketing Case Studies)
Silvio Camilli, ADVance
Emiliano Cappai, Ad Maiora
Marco Fontebasso, Biquadra
Gestione e controllo della reputazione (Reputation Monitoring & Management)
Lucia Vellandi, TSW
Mauro Lupi, Ad Maiora
Nereo Sciutto, Webranking.it
Notes:
No Formal Presentation: The speaker did not present a formal presentation.
Presentation Unavailable: Because of copyright or competitive concerns, this speaker has chosen not to allow the presentation to be posted electronically.
Presentation Not Yet Received: We have not received a copy of the presentation to post. We hope this will come in the near future, so do check back. We aim to have all presentations posted within three weeks after the event. After this date, despite our best efforts, we have simply not been unable to get a presentation to provide.
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