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Day 1 - Wednesday, May 31
Introduction To Search Engine Marketing
Danny Sullivan, SearchEngineWatch.com
SEM Campaign & Project Management
Jim Brigden, The Search Works
Ani Kortikar, Netramind
Martin Murray, Interactive Return
The European Search Landscape
Heather Hopkins, Hitwise
Auditing Paid Listings & Clickfraud Issues
Richard Gregory, Google UK - No Formal Presentation
Jon Myers, Latitude
Jessie Stricchiola, Alchemist Media Inc.
Stephen Turner, ClickTracks.com
European Search Marketing Case Studies
Graham Hansell, SiteLynx
Nick Hynes, The Search Works
Vinny Lingham, incuBeta
Search Advertising 101
James Colborn, Microsoft - Presentation Unavailable
Richard Firminger, Yahoo! Search Marketing - Presentation Unavailable
Andrew Goodman, Page Zero Media Inc.
Simon Morgan, Google Inc.
Ben Tatton-Brown, MIVA
Searcher Behavior Research Update
Graham Hansell, Sitelynx
Bob Ivins, comScore Europe
Jonty Kelt, Performics International
Multi-Country Campaign Management
Andy Atkins-Krüger, Web Certain
Jim Banks, Webdiversity
Ian Harris, Search Laboratory, Ltd.
Bill Hunt, ibm.com
Search Term Research & Targeting
Jake Baillie, TrueLocal
Tor Crockatt, MIVA
Christine Churchill, KeyRelevance
Ren Warmuz, Trellian
Competitive Research
Cam Balzer, Performics Inc.
Allan Dick, Vintage Tub & Bath
Arjo Ghosh, Spannerworks
Heather Hopkins, Hitwise UK
Targeting Search Ads By Demographics & Behavior
Brian Boland, MSN
Mathew McDougall, Mooter Media
Chris Zaharias, Efficient Frontier
Creating Compelling Ads
Anders Hjorth, Relevant Traffic
Dale Hursh, SmartSearch Marketing
Mike Rogers, Optimize
European Shopping Search: Opportunities & Tactics
Christian Erhard, Pangora UK
Linus Gregoriadis, E-consultancy
Bill Rowley, Yahoo! Shopping
Aaron Shear, Shopping.com
Day 2 - Thursday, June 1
Morning Keynote
Danny Sullivan, SearchEngineWatch.com
Successful Site Architecture
Alan Perkins, SilverDisc
Perfecting Paid Listings
Hannah Evershed, Diffiniti UK
Patricia Hursh, SmartSearch Marketing
Local Search Marketing Tactics
Susan Hallam, Hallam Communications Ltd
Linking Strategies
Mike Grehan, Smart Interactive
Ken McGaffin, LinkingMatters
Nathan Wood, Ask.com
Landing Page Testing & Tuning
Tim Ash, Site Tuners
Anders Hjorth, Relevant Traffic
Jamie Roche, OTTO Digital - Part 1 : Part 2
RSS, Blogs & Search Marketing
Greg Jarboe, SEO-PR
Kaushal Kurapati, Ask.com
Amanda Watlington, Ph.D., APR, Searching for Profit
Fun With Dynamic Sites
Jake Baillie, TrueLocal
Warren Cowan, Greenlight
Mikkel deMib Svendsen, RedZoneGlobal
Ad Management Case Studies
Ralph Du Plessis, MediaContacts
Tamarah Khatib, Touch Group
Shaun Ryan, S.L.I. Systems
Michael Sack, Inceptor
Video & Podcast Search
Amanda Watlington, Ph.D., APR, Searching for Profit
Writing For Search Engines
Heather Lloyd-Martin, SuccessWorks International
Jill Whalen, High Rankings
Search Advertising Forum
Mel Carson, MSN
Richard Firminger, Yahoo! Search Marketing
Richard Gregory, Latitude
Satish Jayakumar, MIVA
Dixon Jones, Receptional.com
News Search SEO
Sally Falkow, Expansion Plus Inc.
Tim Gibbon, Elemental Communications
Greg Jarboe, SEO-PR
Day 3 - Friday, June 2
Meet the Crawlers
Peter Linsley, Ask.com
John Riccardi, Yahoo! Search
Aaron D'Souza, Google Inc. - Presentation Unavailable
Ad Agencies & Search
Jonathan Beeston, MindShare Interaction
Vivek Bhargava, Communicate2
Dean Harvey, Spannerworks
Simon Norris, Periscopix
Public Relations Via Search Engines
Susan Hallam, Hallam Communications Ltd
Greg Jarboe, SEO-PR
Matt Paines, XSEO Ltd
Branding & Search
Cam Balzer, Performics, Inc.
Martin Child, Yahoo! Search Marketing - No Formal Presentation
Mark Rogers, Market Sentinel
Alex Vlasto, MIVA
Searchonomics: The Economics of Search Marketing
Linus Gregoriadis, E-consultancy
Chris Sherman, SearchEngineWatch.com
Practical Copyright & Trademark Guidance for Webmasters and SEMs
Silas Brown, Briffa
Andrew Woolley, Woolley & Co.
Search Head Or Search Tail? Getting The Mix Right
Jessica Bowman, Enterprise Rent-A-Car
Danica Brinton, Ask.com
Barry Lloyd, MakeMe Top - No Formal Presentation
Andy Mindel, Wordtracker - No Formal Presentation
Search Marketing for Financial Services: Case Studies
Graham Hansell, SiteLynx and Suzi Hounsell, Prudential - No Formal Presentation
Adrian Homer, Barclays and Michael Lynch, Kwik Fit Financial Services
Karin McLean, Bigmouthmedia
My SEM Toolbox
Thomas Bindl, QUISMA
Nick Ellsom, Diffiniti
Kristjan Mar Hauksson, Nordic eMarketing
Matt Paines, XSEO
Measuring Success Case Studies & Tactics
Sara Andersson Global Strategies International
Rand Fishkin, SEOmoz.org
Dixon Jones, Receptional.com
Q&A Speakers:
Conrad Bennett, WebTrends - No Formal Presentation
Brian Clifton, Google - No Formal Presentation
Stephen Turner, ClickTracks.com - No Formal Presentation
Site ECG
Anne Kennedy, Beyond Ink
SEM & Financial Services Roundtable
No Formal Presentations For This Panel
Notes:
No Formal Presentation: The speaker did not present a formal presentation.
Presentation Unavailable: Because of copyright or competitive concerns, this speaker has chosen not to allow the presentation to be posted electronically.
Presentation Not Yet Received: We have not received a copy of the presentation to post. We hope this will come in the near future, so do check back. We aim to have all presentations posted within three weeks after the event. After this date, despite our best efforts, we have simply not been unable to get a presentation to provide.
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