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Day 1 - Monday, December 4, 2006

Introduction To Search Engine Marketing
Danny Sullivan, Founder and Editor-in-Chief, SearchEngineWatch.com

Video Search Optimization
Eric Papczun, Director of Natural Search, Performics
Jon Leicht, Web Marketing Manager, Intuit
Gregory Markel, Founder/President, Infuse Creative, LLC

Compare & Contrast: Ad Program Strategies
Mona Elesseily, Internet Marketing Strategist, Page Zero Media
Brad Geddes, Director of Search, LocalLaunch.com
Kevin Lee, Executive Chairman and Co-Founder, Did-it.com
Brad Byrd, Vice President, NewGate

Business Issues For the small SEM Shop
Todd Friesen, Director of Search Engine Optimization, Range Online Media
Ken Jurina, President and CEO, Epiar Inc.
Jessie Stricchiola, Founder, Alchemist Media Inc.

Vendor Spotlight
Marc Barach, Chief Marketing Officer, Ingenio, Inc

Search Term Research & Targeting
Dan Thies, President, SEO Research Labs
Christine Churchill, President, KeyRelevance

Meet The Video Search Engines
Suranga Chandratillake, Co-Founder & CTO, blinkx
Dr. Adam Beguelin, Vice President, AOL Video Search
David Ives, TVEyes
David Clarke, VP for Business Development, SearchForVideo

Ads In A Quality Score World
Joshua Stylman, Managing Partner, Reprise Media
Andrew Goodman, Principal, Page Zero Media;

Business Issues For The Big SEM Shop
Alan Rimm-Kaufman, President, Rimm-Kaufman Group Llc
David Williams, Chief Strategist and Co-Founder, 360i
Peter Hershberg, Managing Partner, Reprise Media

Lunch With Google Webmaster Central
Paul Botto, Head of Analytics for North American Sales, Google Analytics, Google, Inc

Search Engine Friendly Design
Shari Thurow, Webmaster/Marketing Director, GrantasticDesigns.com

Podcast & Audio Search Optimization
Amanda Watlington, Ph.D., APR, Searching for Profit
Rick Klau, Vice President of Publisher Services, FeedBurner
Daron Babin, CEO, Webmaster Radio

Putting Search Into The Marketing Mix
Massimo Burgio, Co-Chair, Global Committee, SEMPO
Curtis Dueck, Account Manager, Epiar

Working With Ad Agencies
Janet Driscoll Miller, Lead Search Strategist President and CEO, Search Mojo
Sara Holoubek, Free Agent Consultant
Peter Hershberg, Managing Partner, Reprise Media
Scott Orth, Executive Director, Selytics, Inc.

Search Advertising 101
Dana Todd, Founding Partner, SiteLab International, Inc
Matt Van Wagner, President, Find Me Faster

Ad Testing: Research & Findings
Hugh Burnham, Client Services, Online Marketing, Rare Method
Anton E. Konikoff, Founder and CEO, Acronym Media
Jonathan Mendez, Partner, OTTO Digital
Gord Hotchkiss, President and CEO, Enquiro

Working With Clients
Scott Orth, Executive Director, Selytics, Inc.

Day 2 - Tuesday, December 5, 2006

Link Building Basics
Eric Ward, CEO, EricWard.com

Creating Compelling Ads
Phil Stelter, Director of Business Development, Range Online Media

Bulk Submit 2.0
Eric Papczun, Director of Natural Search, Performics>

B2B Tactics
Paul Slack, CEO, WebDex

Domaining & Address Bar-Driven Traffic
Jon Lisbin, Chief Strategist, Point It, Inc.
Andrew Beckman, President, SearchAdNetwork

Writing For Search Engines
Jill Whalen, Owner, High Rankings
Heather Lloyd-Martin, CEO, SuccessWorks International

Duplicate Content & Multiple Site Issues
Shari Thurow, Webmaster/Marketing Director, GrantasticDesigns.com

Local Search Marketing Tactics
Stacy Williams, Prominent Placement, Inc.
Patricia Hursh, President, SmartSearch Marketing
Greg Sterling, Founding Principal, Sterling Market Intelligence

Getting Traffic From Contextual Ads
Don Steele, Director of Digital & Enterprise Marketing, Comedy Central

Duplicate Content & Multiple Site Issues
Mikkel deMib Svendsen, CTO, RedZoneGlobal

Fun With Dynamic Web Sites
Mikkel deMib Svendsen, CTO, RedZoneGlobal
Laura Thieme, President and Founder, Bizresearch
Jake Baillie, President, TrueLocal

Search Ad buyers Forum
Stacy Williams, Managing Partner, Prominent Placement, Inc.
Phil Stelter, Director of Business Development, Range Online Media

Bot Obedience Course
Bill Atchison, Owner, CrawlWall

Mobile Search Optimization
Cindy Krum, Blue Moon Works
Jason Prescott, President, JP Communications

Successful Site Architecture
Matthew Bailey, President, Site Logic Marketing

Beyond The Single Site Mentality
Bill Hanekamp, CEO, The Well Advertising

Meet The Mobile Search Engines
Mikio Matsuo, Product Manager, Nokia

Day 3 - Wednesday, December 6, 2006

Web Analytics & Measuring Success Overview
Laura Thieme, President and Founder, Bizresearch

Images & Search Engines
Liana Evans, Search Marketing Manager, Commerce360 Chris Smith, Head, Technology & Advanced Development, Verizon Information Services

Search Arbitrage Issues
Frank Watson, Head Search Marketing, FXCM
Tim Daly, VP of Marketing Strategy, Sendtec

Buying & Selling Links
Eric Ward, CEO, EricWard.com

SMO: Social Media Optimization
Neil Patel, co-founder, Advantage Consulting Services
File 1 | File 2 Rand Fishkin, CEO, SEOmoz.org

Flash & Search Engines
Jonathan Hochman, Founder/President, JE Hochman & Associates LLC
Gregory Markel, Founder/President, Infuse Creative, LLC

Dealing With Affiliates
Kristopher B. Jones, President and CEO, pepperjamSEARCH.com
Mark J. Rosenberg, Esq., Sills, Cummis, Epstein & Gross P.C.
Anton E. Konikoff, Founder and CEO, Acronym Media Chris Henger, Vice President, Affiliate Marketing, Performics

Converting Visitors Into Buyers
Howard Kaplan, Vice President of Strategic Development, Future Now, Inc.

Reputation Monitoring & Management
Andy Beal, Search Marketing Consultant, Marketing Pilgrim
Nan Dawkins, Partner, RedBoots Consulting

CSS, AJAX, Web 2.0 & Search Engines
Scott Orth, Executive Director, Selytics, Inc.
Jim McFadyen, Senior Web Developer, Critical Mass

Auditing Paid Listings & Click Fraud Issues
Jeffrey K. Rohrs, President, Optiem, LLC

Usability & SEO: Two Wins For The Price Of One
Shari Thurow, Webmaster/Marketing Director, GrantasticDesigns.com

Blog & Feed Search SEO
Stephan Spencer, Founder and President, Netconcepts, LLC

Search & Regulated Industries
Heather Frahm, co-founder, Catalyst on-line
Ward Tongen, Senior Online Marketing Analyst, Medtronic eMarketing
Martin Murray, Chief Executive, Interactive Return
Liana Evans, Search Marketing Manager, Commerce360

Keynote: Search In 2006
Danny Sullivan, Founder and editor-in-chief, SearchEngineWatch.com

Shopping search Tactics
Scott Greenberg, SVP of Advertising Services, Marchex

Big Ideas For Small Sites & Small Budgets
Matt McGee, SEO Manager, Marchex

In House: Big SEO
Bill Hunt, CEO, Global Strategies International, www.globalstrategies.com
Brendan Hart, Director of Customer Acquisition, National Geographic

In House: Big PPC
Beth Morgan, Media Director, Red Bricks Media
Matthew Greitzer, Director of Search Marketing, Avenue A|Razorfish
Olivier Lemaignen, Group Manager, Global Search Marketing, Intuit

From Direct Marketing To Search Marketing
Micah Baldwin, CEO, Current Wisdom

75 Minute Search Abs
Michael Murray, Vice President, Fathom SEO

In House: Building The Team
Duane Forrester, Manager of Search Marketing, SportsDirect Inc.
Jessica L. Bowman, Director of SEO, business.com
Duane Forrester, Manager of Search Marketing, SportsDirect Inc.
William Scully, Director e-Marketing, Siemens Water Technologies Corp.

Notes:
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