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Mark-Hans Richer
Director of Pontiac Marketing
General Motors
Mark-Hans Richer was named marketing director of Pontiac in April 2004, adding marketing responsibilities for the division to his previous role as director of Pontiac advertising and sales promotion. He was recognized as one of Ad Age’s Marketing 50 for 2004 and was recently featured on the Apprentice III on behalf of Pontiac.
Beginning in 2000 prior to his current assignment, Richer served as advertising director for GMC, where he launched the successful “Professional Grade” campaign. Before that he was advertising manager for Chevy Trucks, where he helped guide the advertising launch efforts of the Chevy Silverado and the overall Chevy Truck brand beginning in 1998.
In 1997, prior to joining General Motors, his career was spent at DDB Needham Worldwide Advertising in Chicago. At DDB Needham he worked on various accounts, including McDonald’s, SC Johnson Wax, and General Mills Big G cereals brands. His last assignment was as Latin American director for McDonald’s International, where he led DDB Needham’s initiative to build the McDonald’s brand in that region. Richer is a native of the Chicago area. He received his MBA from the University of Michigan and bachelor-of-arts degree in history from Northwestern University in 1989. |
