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Mona Elesseily
Internet Marketing Strategist
Page Zero Media
Mona joined Page Zero in 2003, after stints in certified financial planning and Internet strategy, the latter with Radiant Communications for clients such as Pattison Group, Ballard Power Systems, and Cathay Pacific.
Since joining Page Zero, she has worked on a wide range of client campaigns for companies such as Apollo Health, Tucows, Capital One, and many others. Mona has become Page Zero's go-to authority on the Yahoo! Search Marketing platform, and is author of the forthcoming (December, 2005) 110-page Yahoo! Search Marketing Handbook.
Mona earned a B.A. from Simon Fraser University, and a certificate in Internet Marketing from the University of British Columbia.
Her "Type B" exterior is fashioned with West Coast activities such as yoga and mantras such as "cool, man." This conceals the internal "Type A" drive to "weed out the weak" -- a cold-blooded approach to maximizing campaign performance. Mona is an avid networker, contributing regularly to organizations such as the International Internet Marketing Association, and enjoys discussing topics as diverse as business ethics and the growth of web analytics as a field unto itself. |
