|
James Speer
VP Marketing and Products
IAC Advertising Solutions
Ask.com
James Speer, VP Marketing and Products, IAC Advertising Solutions James Speer is VP of Marketing and Products for IAC Advertising Solutions.
In this capacity he has driven the product definition, go to market strategy and launch of the Ask Sponsored Listings program. The product leverages a network of distribution partners and the context of user's searches to deliver high performance campaigns to advertisers.
Prior to this role Mr. Speer was Director of Product Management for the enterprise software division of Ask Jeeves. He managed the information retrieval product line that was recognized by Datamonitor for advanced customer intelligence capabilities and by Gartner for technology vision.
The product pioneered the use of data mining techniques on search queries allowing companies to measure customer awareness levels, perceptions, attitudes, needs and wants from site search activity. The enterprise software division was sold to Knova Software in 2003.
Before joining Ask Jeeves, Mr. Speer was an Engagement Manager at Accenture.
In this capacity he managed high profile information technology projects for Hewlett Packard, LSI Logic, Perkin-Elmer, Viking Freight, and DHL Airways.
|
