In 2004, Ingenio pioneered the industry's first Pay Per Call® advertising system, the only advertising service enabling any advertiser to purchase phone call leads on a performance-basis across multiple media, including Internet and mobile search, online directories and free directory assistance. With Ingenio, advertisers can quickly create listings, set their own prices and reach millions of ready-to-buy customers via Ingenio's Pay Per Call network through text or audio ads. The Ingenio network represents more than a billion consumer queries each month from top partners such as AOL Search, AOL Mobile, Infospace and Windows Live Search for mobile.
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