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Bill Hanekamp
CEO
The Well Advertising
Bill is co-founder and CEO of The Well Advertising, an innovative marketing firm that focuses on emerging media strategies and techniques - such as microsites, email campaigns, RSS, blogs, mobile, and online advertising - to deliver more efficient, ROI-based marketing solutions for its clients.
Bill has been in the online world since 1995 when his agency began creating online material for Sony Electronics, American Express, Sprint, and Gore-Tex. He then sold his agency in 1999 to an e-Consulting company looking to add creative and marketing services to its IT and Web offerings. Bill's unique expertise comes from his in-depth understanding of advertising and marketing and a comprehensive grasp of technology. In a world where the CMO and CIO don't often get along, Bill is able to bridge the communication gap to produce strategically sound, creative ideas that work in the real world.
In his former life, Bill managed the campaigns of national and state politicians before moving to Leo Burnett, where he worked on Philip Morris, Dewar's Scotch, and Sony. Bill graduated with honors from Dartmouth College. |
