Thomas Bindl founded Refined Labs in early 2007 to develop a next-generation online marketing toolbox for cross-channel and cross-campaign optimization, as well as leading SEM bid management. The firm’s focus is on corporate PPC spenders and agencies across Europe with data integration from Google, Yahoo!, Microsoft adCenter, Omniture SiteCatalyst, affili.net, Zanox, and many other systems. Refined Ads is considered a leading solution in several Central European countries. Clients using the technology include be2, Experteer, and SIXT as well as agencies including metapeople, blueSummit, and Yellow Tomato. These clients manage significant annual ad spend. Voted one of the Top 50 Internet People of 2007 by Internet World Business, Bindl is the author of various publications and a speaker at industry-leading events worldwide.