Advisory Board Member Profile
Pauline Ores is responsible for IBM's social media research/metrics strategy and program, in support of IBM's new Web 2.0 network value programs. Pauline's previous roles at IBM include interactive marketing strategy for IBM's Power System UNIX server business and leading web design strategy as part of IBM's corporate brand experience team.
How to integrate social media into your business strategy with Charlene Li's 'Groundswell'
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