October 25-26, 2007 • ExCel London, Docklands • London, UK  

Conference Agenda

SES @ a4uexpo
Friday, October 26, 2007
*Agenda subject to change
Thursday & Friday
October 25-26, 2007
Time Platinum
Suite 1
Platinum Suite 2 Platinum Suite 5/6 Platinum Suite 7


Expo Opens



Attendees may choose to attend one of the four sessions offered during this time.

Platinum Suite 1
The Search Universe
The online search universe is expanding but does this mean that more people will start using a wider variety of search tools to find what they want online? Or, does the advent of the Google Universal search model mean that the vertical search space is finished? By offering users a more integrated and simple set of results, Google Universal has eliminated the need to search text, images, news, maps, books, blogs and local content separately. Join us as we debate the significance of Google's revamp on "the search universe" and how searches conducted across the other major search engines could be impacted.


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a4uexpo Conference Agenda

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Morning Break



Attendees may choose to attend one of the four sessions offered during this time.

Platinum Suite 1
The Search Integration Conundrum
As more dollars migrate online in an effort to pursue the consumer, search has become the dominant component of any online marketing mix. However, in order to attain the promise of a coherent online and off-line campaign message, traditional marketers need to do a better job integrating search into their broader strategy. Join us as we discuss how matching traditional messaging with SEM and placing a primary focus on search integration efforts can effectuate a more productive conversation with your audience.



Explore the Exhibition



Attendees may choose to attend one of the four sessions offered during this time.

Platinum Suite 1
Just The Basics, SEO 101
The search engines are a powerful way of getting customers who are searching for your business. Search has one of the lowest customer acquisition rates, simply because it is a "pull" medium, allowing people to find you when they need you. Search engine optimization will help you position your website properly to be found at the most critical points in the buying process. This overview will help you understand what the search engines are looking for, and how the principle of building your site for your customers will also please the search engines. In clear, non-technical language, get all you need to know to make an immediate impact on your internet presence, and make your website profitable.



Explore the Exhibition



Attendees may choose to attend one of the four sessions offered during this time.

Platinum Suite 1
SEO on Zero Budget - Case Studies
SEO, if done correctly will result in more traffic and better visibility of a companies products and services. Learn from real company case studies how they have achieved this and the results they have seen by applying the basic principles of SEO to their websites. See that it is possible with a little knowledge to see real results and gains with only your time as the cost. This session will provide practical examples including resources and fact sheets that have already shown to bring results to businesses.

The National B2B Centre provide free support to Small and Medium Sized businesses in the UK to enable them to adopt ebusiness technologies.



Explore the Exhibition



Attendees may choose to attend one of the four sessions offered during this time.

Platinum Suite 1
Brand Speak: Balancing Search, Affiliate and Revenue Goals
Affiliates may be smarter than brands in executing search initiatives, but often brands are competing with their own affiliates for keyword real estate. Hear from the brands on managing the affiliate and search relationship. We'll discuss best practices of balancing revenue and costs while avoiding self competition and creating a healthy marketing environment for all.



Expo Closes



a4uexpo After Show Party


*Agenda subject to change


Exhibit/Sponsorship Opportunities: For more information, please contact our Sales Department by completing this form. You may also e-mail sales@searchenginestrategies.com or call 203-295-0052.

Registration Information: For questions regarding registration, please e-mail our Registration Department at registration@searchenginestrategies.com or call 212-457-7906.

Please Note:
Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this program. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker.

Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions.

Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee.

Audio and/or Video Taping is prohibited without the prior permission of the organizers.

Event Information
Don't miss the SES Search Training Day!
Find out more about
SES Training @ a4uexpo »

Who should attend?
  • Online marketers
  • Executives
  • Business owners
  • SEM/SEO professionals
  • Media planners/buyers
  • Webmasters
  • Direct marketers
  • Agency professionals
  • E-commerce managers